Here are my top 6 reasons why you should not build your own website if you are not a website expert.
We have all seen those DIY Website Builder advertisements, claiming how easy it is to build a website in less than an hour. They may seem the best and cheapest option but are they as good as they seem to be?
With some DIY website builders, you do not own your content on your website. Once you upload, all your content onto their platform, you are essentially signing everything over to them, you have little control, as they will host the website for you. If for whatever reason they stop trading, or you just want to move your website elsewhere, you will not be able to. If you do decide to build your own website, then always use a platform like WordPress. As WordPress is opensource, nobody owns it, but it’s still regularly updated and maintained by developers, plus you have full access to your content, meaning it’s easy to transfer if you need to.
2. Professionalism and Quality
Designing a website may sound easy, but there is a lot involved. If your website doesn’t look professional, then users may think your business isn’t too. Potential customers need to see your business as trustworthy, they are unlikely to do business if not. Your website is far too important to leave this to chance, a professional web designer will know how a modern website should look, and function to make it a success.
3. Technical Support & Security
Browser updates, website templates, plugins, hosting, and viruses may cause issues, but often support is not included with DIY web builders. If support is included, it’s often not a real person and involves a call centre on the other side of the world. This results in potentially long waiting times for your website changes or fixes. A professional web designer or developer will often have these answers or know where to find them.
4. Customisation & Flexibility
Using templated designs from a web builder doesn’t show any uniqueness and often doesn’t fit well with your company’s image. With limited options for customising and enhancing, your templated website will leave you failing to stand out from the competition.
Do It Yourself website builders, may offer customisation but that’s often limited to their premium packages. Even if you upgrade and pay for the advanced features, customisation will still have limitations. With more advanced customisation and features being added, the more complex they become to use, meaning you will spend longer trying to design your website.
Hiring a good web designer will mean they already have this creative and technical knowledge to make your website stand out from the crowd, with the functionality that you need.
5. Search Engine Marketing (SEO)
This is an important reason, why you should not build your own website. The whole purpose of a website is to be found, you have to make sure that search engines can find you, and when they do, they like what they see. There is a complicated science for getting ranked high on Google and a great reason why you should not build your own website
Search Engine Optimisation (SEO) is the process of increasing the quantity and quality of traffic to your website through a search engine’s organic results.
With a DIY website builder, it could be likely that your self-build website has no SEO integration. Even if your website does include built-in tools to help with search optimisation, unless you have knowledge in SEO, it can be difficult and time-consuming. There are nearly 1.8 billion websites and Google processes 40.000 search queries every second on average. With that in mind, it’s important to realise that you can’t ignore search engines and expect people to find you.
As well as optimising your website for SEO, there are still particular processes and procedures you need to carry out. Setting up Google Analytics, adding tracking information and submitting to Webmaster Tools, are all important for your website.
6. Time, Money & Efficiency
There is a lot to know about the web design process, from the initial research to the testing stages and beyond, which can get technical along the way,
Your website is an investment and requires time and effort to make it look and function exactly how you need to. Time is valuable, so the hours spent trying to create a website could be more efficiently spent running your business.
Getting your website built professional can seem expensive, but it will save you time and money in the long run and will look and perform better.