SEO Best Practices To Help Boost Your WordPress Website’s Rankings
Why hire an expensive digital marketing agency, when you can partner with a freelance SEO expert?
A digital marketing agency in Brighton & Hove and across the UK will provide comprehensive digital marketing strategies, which involves continuous monthly plans. Although an in-depth, continuous approach to SEO is best, smaller businesses may not have the budget, resources or even such need for a vigorous and complex digital marketing strategy.
My focus is on providing an SEO service for small businesses, that will help boost your online performance, through SEO best practices. These core principles of SEO can dramatically improve your position in search engine rankings, getting your business in front of potential customers or clients.
What is SEO?
Search engine optimisation is the process of increasing the quantity and quality of traffic to your website through a search engine’s organic results. There is no quick magic formula, but there are best practices and procedures that can be taken to improve search engine rankings.
Why is SEO important?
- Helps your audience find your website.
- Helps your website stay clear of technical issues that can impede the search crawlers or bots.
- Helps your website the best it can be for your visitors and the search engines.
- Helps web pages that conform to the relevancy algorithm, so users find what they are looking for.
The SEO Process
The first stage is to perform a website audit to establish any issues and to see what improvements can be made to enhance your website performance in search engines.
The results from the website audit will be shared with you in a report, detailing any recommendations. These include improvements that will be made to your website to increase performance, plus additional SEO expert advice, that can help enhance your search engine rankings. I will provide details on how you can implement these improvements and free online tools to help.
I will implement key on-page SEO techniques, detailed in the report, including, creating xml sitemap and robots.txt file, to help search engines crawl your website. Furthermore, I will install WordPress plugins to help increase your website’s performance.
Search Engine Optimisation is often sold by a digital marketing agency as monthly-ongoing plans. Most smaller businesses may not have the budget, resource or need for such a constant SEO approach. However, your WordPress website’s performance should be regularly monitored. Website updates, plugins, behavioural trends, algorithm updates and changes in technology, can all impact performance. When this happens a further website audit and improvements will be needed, to help maintain your website rankings.
SEO Service For Small Businesses
Key website optimisation techniques & best practices
Examples of key website optimisation techniques, I can make to your website, to boost your search engine rankings.
Other Technical SEO Enhancements
Technical SEO refers to website and server optimisations that help search engine spiders crawl and index your website more effectively. Creating an XML sitemap, submitting your website to search engines and adding structured data schema markup, can all help improve organic rankings in search engines.
The speed of a website is important, Google’s algorithm can penalise websites with slow download speeds. Running speed tests and optimising through reducing image sizes, https requests, caching and file compression, can all increase website performance.
A website’s navigation, architecture and folder structure, are all important as it’s the way that pages are linked together. Visitors and Google (that crawls your website) need easy access to pages and information displayed on your website.
SEO Expert Advice
Examples of additional SEO expert advice, that I provide in a report, to help improve your Google rankings.
If Google can see that people are linking to your website, then it’s more likely to rank higher. Having a link building strategy is a great idea, although it can take time and resource. I advise on how you can build backlinks to your website, through competitive analysis, blogging, social networks and forums.
Involves identifying popular words and phrases that people enter into search engines to find your business online. If you haven’t researched your keywords, then you’re missing out on potential customers. I provide information on how to do keyword research, using free and paid tools.
Google wants to display the right content to the right people. Content needs to be relevant, have a purpose and be engaging. As most people scan websites, the way you display content on your website is key. I provide clear ways content can be formatted to generate engagement.
A Small Investment For Your Business
Boost your WordPress SEO with website optimisation techniques – no contract or costly monthly plans.
Instead of costly monthly plans offered by most digital marketing agencies, I provide a seo service for small businesses, only when you need it. Your website will be optimised with fundamental SEO techniques, to help boost your Google rankings, plus provide additional SEO expert advice. Then monitor your website’s performance and request another audit when needed. Saving you costly continuous monthly payments, but knowing your business is still competing in search engines with the competition.
A full list of what the SEO service for small businesses includes.
Search Engine OptimisationWhat is included - at a glance
- Website Audit
- Meta Information Optimisation
- Image Optimisation
- Speed Optimisation
- Create XML Sitemap
- Fix Broken Links
- Google/Bing & Yahoo submissions
* Up to 8 pages, each additional page is £10.
Your website would be checked and optimised (if required) against the following key ranking factors.
- Website Architecture & Navigation
- Page URL’s
- Schema Mark-up
- Broken Links
- Schema Mark-up
- ALT Image Text
- Image File Sizes
- Error 404 Page
- Website Speed
- XML Sitemap
- Robots.txt File
- Google/Bing & Yahoo submissions
Additional SEO Expert Advice
The results from your website audit will be shared with you in a pdf report, detailing additional WordPress SEO advice that can be made to your website to increase performance. I provide details on how you can implement these improvements and free online tools to help. The pdf report will cover the following, and more!
- Keyword Research
- Content Tips
- Link Building
- Local SEO
- Responsive Design
- Social Media
Search Engine Optimisation FAQ’s
Why are your SEO services different?
Instead of costly monthly digital marketing plans, that many digital marketing agencies sell, I provide key website optimisation, that can make a difference to your website’s performance. Most of these key website improvements are known as On-Page SEO, which deals with aspects of your website that can be optimised for search engines. Off-Page SEO refers to activities that you and others do away from your website to raise page rankings. Off-Page techniques are still important and these are included in my key SEO expert advice report.
Can you guarantee me good rankings?
Nobody can 100% guarantee what they can’t control, especially as search engines are continually evolving. However, I do have SEO expert knowledge and keep up with the latest developments. I implement the best practices to help rank your website as high as possible within Google and other search engines.
Do you offer PPC services?
PPC stands for Pay-Per-Click and is an additional strategy for getting traffic to your website in the form of paying for clicks, through advertising. PPC can cost huge amounts of money and sometimes for little or no return. I prefer to provide you with my expertise and educate you on the benefits of organic traffic through Search Engine Optimisation.
How will I be able to monitor my website optimisation success?
If you haven’t already, I will provide you with reporting tools, such as Google Analytics. These tools offer information on traffic to your website, where you can measure your website performance and gain insights into your user’s behaviour.
Will my rankings drop if I stop doing SEO?
Quite possibly yes, it’s like working a muscle, it needs to be constantly worked on to grow stronger. Also, with search engines continually updating their algorithms, it’s important to keep up with the latest best practices in SEO. A monthly plan would be the better option for businesses with higher budgets, but implementing key SEO procedures and monitoring the results, will help in maintaining good rankings.
Do you provide On-Page and Off-Page SEO Services?
I provide On-Page SEO, which deals with aspects on your website that can be optimised for search engines which are mentioned in the Full list of what’s included. Off-Page SEO refers to activities that you and others do away from your website to raise page rankings. Building back-links is at the heart of off-page SEO and involves marketing through, Social Networking, Blogging, Forums etc. Some Off-Page website optimisation techniques will be included in my SEO advice report.
How long does Search Engine Optimisation take?
It depends on where you are today in the rankings. It also depends on what optimisation you and your competitors have done already. Generally, you may see some difference after a few weeks. However, Search engine Optimisation takes time, up to 6 months or more. For best results, website optimisation needs monitoring closely and reviewed regularly.
Do you just provide SEO services for WordPress websites?
Yes, currently I only offer my search engine optimisation service to clients, who have websites built using WordPress.
WordPress Maintenance Service
Are you keeping your WordPress website updated & secure
Frequent updates are needed for infrastructure, theme, plugins and performance, to help with speed and security. An affordable WordPress maintenance service gives you a great performing website and time to run your small business.
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